The Cliffs Lake Region is more than a place to work—it’s home. These five agents share their passion for the community and the lifestyle they love.
Justin Coleman
Sales Executive
What do you love about introducing clients to the Lake Region?
My clients are often surprised by how diverse and breathtaking the landscape is here. With the pristine waters of Lake Keowee, the majestic Blue Ridge Mountains, and charming nearby towns, there is so much to explore.
What is the best part of your job?
Every day is different. I get to meet successful people from across the country—and sometimes the world—who are excited about living here. I’ve had conversations about every topic imaginable, and it never gets old. I also love introducing clients to members and showing off the hospitality of The Cliffs and the surrounding region. The people here are incredibly friendly and welcoming.
What is your favorite thing to do in the area?
Hands down, my favorite thing to do is cruise around Lake Keowee on a boat. Lake Keowee is unbeatable—its warm summer waters and crystal-clear visibility make it perfect for fishing, swimming, and boating. With 18,000 acres and 300 miles of shoreline, the lake offers endless coves, islands, and little beaches to explore.
Tell us why you love where you live.
My wife and I met in college at Clemson. At the time, Greenville was a rapidly growing town with a lot of potential. We knew we both wanted to be in the Upstate, so starting our life together there was a no-brainer. The city and surrounding rural towns offer lifestyle options for all ages, and it has turned out to be the best place to raise our kids.
How do you spend your weekends?
I have two sons (ages eleven and fifteen), and they are very active. Both play on highly competitive travel baseball teams, which account for most of our family’s weekend activity throughout the year. Between destination tournaments and weekly practices, along with seasonal basketball in the winter months, our weekends fill up pretty fast. When we do have a free weekend, we enjoy doing things as a family, like playing golf or grilling with friends.
What’s your favorite thing to do in the area?
While Lake Keowee offers the best lake lifestyle and experience in the Southeast, my heart will always be with the game of golf. I am a lifelong golfer and played professionally for ten years. So I love playing all the wonderful golf courses at The Cliffs. Each of the seven courses offers a unique challenge, with distinct layouts, topography, and character. The year-round golf lifestyle and the consistently pristine conditions of The Cliffs courses are two of the best aspects of our club.
Matt Hendrix
Sales Executive
Scott Reid
Sales Executive
Tell us why you love where you live.
I love the outdoors. And this area has a climate conducive to being outside all the time. I have twins, and we love spending the weekends on the lake. I also love to golf, and The Cliffs offers seven unique golf courses we have access to.
Why do you love what you do?
I love to show people what The Cliffs has to offer—the different types of properties as well as the variety of lifestyles and activities. I live in The Cliffs at Keowee Springs, so I think I bring a personal perspective that is very helpful for my clients. I can offer a first-hand experience of the communities and what it’s like to call this place home. And really, I just love meeting so many great people. So often, my clients become my friends!
What surprising fact do your clients appreciate?
Before real estate, I spent fifteen years with the PGA, managing professional tournaments, including PGA Tour events and two PGA Championships.
What is your approach to helping homebuyers?
I think listening is key. I ask a lot of questions to help clients clarify their vision for a home and lifestyle. It’s all about finding the right fit.
Tell us why you love where you live.
I grew up on a lake, so being able to enjoy Lake Keowee, the mountains, and the climate—while staying close to my family’s university—is truly amazing. My wife, eldest son, and I all graduated from Clemson University, and my middle son is currently a sophomore there. I also love the climate here. It’s perfect for year-round living and has four distinct seasons.
What do you like to do on the weekends?
You’ll find me working out, getting out on the water with my family, or catching a game at Clemson. I also love to play golf. As a former golf professional, playing on our meticulously maintained courses is one of my favorite things to do.
What’s your approach to helping homebuyers?
I focus on explaining all the options—from homesites and homes to the unique character of each community. I work closely with clients to pinpoint their goals and lifestyle preferences, helping them find the perfect fit. Many of my clients have unique timing or purchasing needs, and I pride myself on working with them to find creative solutions. I also try to convey the warmth of our communities—although we have three regions, we truly live and play like one big family!
Chris Shelnut
Sales Executive
Zack Thomas
Sales Executive
Tell us why the Lake Region is so special.
I’m a Carolinian through and through. Growing up in the mountains of Western North Carolina instilled in me a deep love and respect for the natural beauty we’re privileged to enjoy here. From high mountain peaks and pristine lakes to the coastal beaches, I’ve always considered this area “God’s Country.” Sharing its beauty with others is a joy. As John Muir said, “The mountains are calling and I must go.”
Why do you love what you do?
I have a great passion for the work that I am privileged to do here in our Lake Region of The Cliffs. I have so much nostalgia for this area. Whether it’s spending time on Lake Keowee, enjoying a round of golf with friends, or gathering for a great meal, I find myself having constant “pinch me” moments. I think my genuine love for this area shines through in every interaction with my clients.
What’s your approach to helping homebuyers?
I’m extraordinarily proud of my Carolina heritage—its people, culture, and natural beauty. One of my greatest joys is helping clients visualize and appreciate those same qualities. It’s also deeply rewarding to meet people from all walks of life who share a common appreciation for nature, culture, and connection.
The Lake Sales Team at Cliffs Realty is backed by an exceptional support staff, who, alongside the sales executives, play a vital role in driving the team’s success.
Bradlee Thrasher
Real Estate Operations Manager
Lori Clark
Guest Experience Coordinator
Amy Moorrees
Real Estate Operations Coordinator
Lisa Wiznitizer
Office Manager
This story was featured in Cliffs Living magazine. To see more stories like this one and learn more about The Cliffs, subscribe here.
